First issue arrives: 1 MAY
- New editorial concept
- New look
- New publisher
G+J publishers will relaunch Holland Herald with a new look, a new editorial concept and new opportunities for advertisers.
From the publishers of National Geographic, Traveler, VOGUE, Glamour, JAN and Quest.
Iconic Inflight Magazine since 1966
Holland Herald zooms in on things worth travelling for
The new Holland Herald concept emphasizes visual storytelling through breathtaking photograpy, innovative content and quality journalism. Unique and exciting stories combine with fascinating images and the best of design.
Photo by Jimmy Nelson
World-class photographers provide stunning visuals
In the travel stories we take a close look at KLM’s destinations worldwide. The focus here is on all things local – people, trends, attitudes and of course, plenty of travel tips.
KLM flies to
in 80 countries
Where to go. What to do. What to see. Where to eat. A selection of all things worth travelling for: events, places, fashion, food, design and sport. Smart ideas for day and night.
Holland Herald readers are up-market, affluent business and leisure travellers. Because they are innovative and on the move, they are interested in new technology and high- quality and design products .
Holland Herald reaches
500,000 unique readers
in this market segment*
of passengers travelled to a featured destination after reading the Holland Herald
of passengers stay in hotels more than 11 nights per year
of KLM passengers are frequent flyers, flying 6 times per annum
The following is an overview of our current advertising rates. For additional possibilities, see the Creative Solutions pages that follow. For more information, please contact one of our sales representatives. Sales contacts in your country / region can be found on the Contact page.
|Cover gate fold (3 pages)||€ 50.929|
|Cover 2||€ 19.178|
|Cover 3||€ 19.178|
|Cover 4||€ 20.228|
|Double-page spread||€ 35.630|
|Single page||€ 17.815|
|Half page||€ 8.791|
|Surcharge: Special position 10% on gross rate|
|Double-page spread *||€35.630|
|Single page *||€17.815|
|* Advertorial production costs per page € 1.500|
|Sizes ( width x height )|
|Double-page spread||2 x single page *|
|200 x 260 mm *|
|200 x 130 mm *|
|Portrait||100 x 260mm *|
|* 3 mm bleed|
|Size magazine: 200x 260 mm|
|Printing process: Offset rotation|
at least 3 mm allround for a clean cut
Certified PDF MagazineAds_1V4
|Files should be accompanied with a colour proof.
When no colour proof is provided, we hold no
responsibility for possible deviations.
Please add crop marks to document.
Print run: 135,000
Passengers per month: 2.2 million
Passengers per year: 26 million
Distribution: On board all KLM flights
and KLM Cityhopper flights and
in KLM Lounges at Amsterdam
|Issue 2014||Deadline reservations *||Deadline all materials *|
|JUNE||27 April||3 May|
|JULY||27 May||3 June|
|AUGUST||27 June||3 July|
|SEPTEMBER||27 July||3 August|
|OCTOBER||27 August||3 September|
|NOVEMBER||27 September||3 October|
|DECEMBER||27 October||3 November|
* If deadline falls in the weekend, please deliver Friday before
New issues appear on the first of the month.
Founded in 1919, KLM
137 destinations in 80 countries, with a partner network that reaches every corner of the world.
KLM flies to more destinations in Greater China than any other European airline, and is one of Europe’s largest carriers into BRICS markets, with 720 flights a month into these emerging markets .