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Some readers open Holland Herald to be entertained, others for travel tips or practical information. Whatever the reason, willing readers have your ad at their fingertips. Every ad in Holland Herald is guaranteed to travel to 137 destinations in 80 countries.
Holland Herald readers are up-market, affluent business and leisure travellers. Because they are innovative and on the move, they are interested in new technology and high- quality and design products .
Holland Herald reaches
500,000 unique readers
in this market segment*
of passengers travelled to a featured destination after reading the Holland Herald
of passengers stay in hotels more than 11 nights per year
of KLM passengers are frequent flyers, flying 6 times per annum
The following is an overview of our current advertising rates. For additional possibilities, see the Creative Solutions pages that follow. For more information, please contact one of our sales representatives. Sales contacts in your country / region can be found on the Contact page.
|Cover gate fold (3 pages)||€ 50.929|
|Cover 2||€ 19.178|
|Cover 3||€ 19.178|
|Cover 4||€ 20.228|
|Double-page spread||€ 35.630|
|Single page||€ 17.815|
|Half page||€ 8.791|
|Surcharge: Special position 10% on gross rate|
|Double-page spread *||€35.630|
|Single page *||€17.815|
|* Advertorial production costs per page € 1.500|
|Sizes ( width x height )|
|Double-page spread||2 x single page *|
|200 x 260 mm *|
|200 x 130 mm *|
|Portrait||100 x 260mm *|
|* 3 mm bleed|
|Size magazine: 200x 260 mm|
|Printing process: Offset rotation|
at least 3 mm allround for a clean cut
Certified PDF MagazineAds_1V4
|Files should be accompanied with a colour proof.
When no colour proof is provided, we hold no
responsibility for possible deviations.
Please add crop marks to document.
Print run: 135,000
Passengers per month: 2.2 million
Passengers per year: 26 million
Distribution: On board all KLM flights
and KLM Cityhopper flights and
in KLM Lounges at Amsterdam
|Issue 2016||Deadline reservations *||Deadline all materials *|
|JANUARY||27 November||3 December|
|FEBRUARY||27 December||3 January|
|MARCH||27 January||3 February|
|APRIL||27 February||3 March|
|MAY||27 March||3 April|
|JUNE||27 April||3 May|
|JULY||27 May||3 June|
|AUGUST||27 June||3 July|
|SEPTEMBER||27 July||3 August|
|OCTOBER||27 August||3 September|
|NOVEMBER||27 September||3 October|
|DECEMBER||27 October||3 November|
* If deadline falls in the weekend, please deliver Friday before
* The deadline for advertorial material – both text and hi-res images – is two weeks prior to the regular advertising delivery.
New issues appear on the first of the month.
Founded in 1919, KLM
137 destinations in 80 countries, with a partner network that reaches every corner of the world.
KLM flies to more destinations in Greater China than any other European airline, and is one of Europe’s largest carriers into BRICS markets, with 720 flights a month into these emerging markets .