The Blue Issue
- Forever Young: Living In These Blue Zones Keep You Healthy
- Wild At Heart: Dive Into The Many Delights Of The Costa Brava
- Sumptuous Shores: The Most Spectacular Coastlines In The World
Some readers open Holland Herald to be entertained, others for travel tips or practical information. Whatever the reason, willing readers have your ad at their fingertips. Every ad in Holland Herald is guaranteed to travel to 165 destinations in 74 countries.
Holland Herald readers are up-market, affluent business and leisure travellers. Because they are innovative and on the move, they are interested in new technology and high- quality and design products .
Holland Herald reaches
500,000 unique readers
in this market segment*
of passengers travelled to a featured destination after reading the Holland Herald
of passengers stay in hotels more than 11 nights per year
of KLM passengers are frequent flyers, flying 6 times per annum
The following is an overview of our current advertising rates. For additional possibilities, see the Creative Solutions pages that follow. For more information, please contact one of our sales representatives. Sales contacts in your country / region can be found on the Contact page.
|Technical specs ( width x height )|
|Size magazine: 200x 260 mm + 3mm bleed.|
|Printing process: Offset rotation|
|Material: Certified PDF MagazineAds_1V4|
|Double-page spread||2 x 1/1 page|
|Single page||200 x 260mm|
|Half page (landscape)||200 x 130mm|
|At least 3mm bleed allround. Files should be accompanied with a colour proof. When no colour proof is provided, we hold no responsibility for possible deviations. Please add crop marks to the document.|
|Inside back cover||€22.200|
|Outside back cover||€36.000|
|inside front cover spread||€42.500|
|Surcharge prime positioning: 15% on gross rate.
Advitorial-production costs per page: € 1,500.
|Creative solution rates|
|Theme-based production, per page||€20.000|
|Hello World (1/4 page)||€5.500|
|What to pack (1 product placement)||€2.500|
|Final approval lies with the editorial team.
Please notice creative solutions require a 2-months lead
time prior to each issue date
Print run: 135,000
Passengers per month: 2.7 million
Passengers per year: 32,4 million
Distribution: On board all KLM flights
and KLM Cityhopper flights and
in KLM Lounges at Amsterdam
|Issue||Deadline reservations *||Deadline all materials *|
|JANUARY||28 November 2017||5 December 2017|
|FEBRUARY||28 December 2017||4 January 2018|
|MARCH||25 January 2018||1 February 2018|
|APRIL||26 February 2018||5 March 2018|
|MAY||26 March 2018||30 April 2018|
|JUNE||30 April 2018||7 May 2018|
|JULY||29 May 2018||5 June 2018|
|AUGUST||28 June 2018||5 July 2018|
|SEPTEMBER||30 July 2018||6 August 2018|
|OCTOBER||28 August 2018||4 September 2018|
|NOVEMBER||27 September 2018||4 October 2018|
|DECEMBER||29 October 2018||5 November 2018|
* If deadline falls in the weekend, please deliver Friday before
* The deadline for advertorial material – both text and hi-res images – is two weeks prior to the regular advertising delivery.
New issues appear on the first of the month.
Founded in 1919, KLM
165 destinations in 74 countries, with a partner network that reaches every corner of the world.
KLM flies to more destinations in Greater China than any other European airline, and is one of Europe’s largest carriers into BRICS markets, with 720 flights a month into these emerging markets .