The December Issue

How Virtuoso Pianist Anna Fedorova Plays From The Heart

  • Where To Spend 24 Amazing Hours in Buenos Aires
  • Experience The Ultimate Zen in Thailand
  • The Perfect Citytrip in Beautiful Vienna

Download your free copy of Holland Herald to read on board

The December Issue

Passenger Profile

KLM passengers are up-market business and leisure travellers.
They are innovative and always on the move.
2,900,000 passengers travel with KLM each month.

53%

of KLM passengers are men.

47%

of KLM passengers are women.

54%

are Leisure passengers.

46%

are Business passengers.

Age KLM passengers

  • Nationality KLM

    %

    Passengers per year

  • Dutch

    25%

    8,910,000

  • Europe

    54%

    19,144,000

  • Intercontinental

    21%

    7,246,000

  • Total

    100%

    35,300,000

15%

of KLM passengers stay in 5-star hotels per month.

84%

have an ABC1 income, high consumption power and are aboveaverage spenders.

€ 2,130

is the average amount that KLM passengers spend per trip.

Source: KLM Annual Research.

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Rates and Specs

Technical specs (width x height)

  • Size magazine: 200 x 260mm + 3mm bleed

  • Printing process: offset rotation

  • Material: Certified PDF MagazineAds_1V4

  • Distribution: 135,000

  • Double-page spread

    2 x 1/1 page

  • Single page

    200 x 260mm

At least 3mm bleed allround. Files should be accompanied with a colour proof. When no colour proof is provided, we hold no responsibility for possible deviations. Please add crop marks to the document.

Advertising rates

  • Single page

    € 19,000

  • Double-page spread

    € 37,000

  • Inside back cover

    € 22,700

  • Outside back cover

    € 26,600

  • Inside front cover spread

    € 43,700

Surcharge prime positioning: 15% on gross rate.
Advertorial-production costs per page: € 1,500.

Creative solutions rates

  • Business Lunch (limited availability)

    € 55,000

  • Theme-based production, per page

    € 20,500

  • Tourist Promotion, starting from

    € 40,000

Final approval lies with the editorial team.
Please notice creative solutions require a 2-month-lead time prior to each issue date.

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Production schedule

Issue 2022

Deadline reservations

Deadline material

Deadline (advertorial)

February

3 January

7 January

On request

March

27 January

3 February

On request

April

1 March

8 March

On request

May

28 March

4 April

On request

June

28 April

5 May

On request

July

30 May

3 June

On request

August

28 June

5 July

On request

September

1 August

8 August

On request

October

30 August

6 September

On request

November

29 September

6 October

On request

December

31 October

7 November

On request

New issues appear on the first day of the month.

Destinations

KLM flies to 160 destinations in 72 countries, with a partner network that reaches every corner of the world. KLM flies to more destinations in Greater China than any other European airline: we operate 67 flights per week to 7 destinations.

For all KLM flight destinations, please visit klm.com.