The Autumn Issue

Dare To Dream: Van Gogh’s Journey To The South Of France

  • Discover Breathtaking Scotland On A Coastal Road Trip
  • Young Michelin-chef Randy Karman Shares His Passion For Dutch Cuisine
  • Best List: The Ultimate Remote Hideaways
Autumn 2020 Issue

Passenger Profile

KLM passengers are up-market business and leisure travellers.
They are innovative and always on the move.
2,900,000 passengers travel with KLM each month.

53%

of KLM passengers are men.

47%

of KLM passengers are women.

54%

are Leisure passengers.

46%

are Business passengers.

Age KLM passengers

  • Nationality KLM

    %

    Passengers per year

  • Dutch

    25%

    8,910,000

  • Europe

    54%

    19,144,000

  • Intercontinental

    21%

    7,246,000

  • Total

    100%

    35,300,000

15%

of KLM passengers stay in 5-star hotels per month.

84%

have an ABC1 income, high consumption power and are aboveaverage spenders.

€ 2,130

is the average amount that KLM passengers spend per trip.

Source: KLM Annual Research.

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Rates and Specs

Technical specs (width x height)

  • Size magazine: 200 x 260mm + 3mm bleed

  • Printing process: offset rotation

  • Material: Certified PDF MagazineAds_1V4

  • Distribution: 135,000

  • Double-page spread

    2 x 1/1 page

  • Single page

    200 x 260mm

At least 3mm bleed allround. Files should be accompanied with a colour proof. When no colour proof is provided, we hold no responsibility for possible deviations. Please add crop marks to the document.

Advertising rates

  • Single page

    € 19,000

  • Double-page spread

    € 37,000

  • Inside back cover

    € 22,700

  • Outside back cover

    € 26,600

  • Inside front cover spread

    € 43,700

Surcharge prime positioning: 15% on gross rate.
Advertorial-production costs per page: € 1,500.

Creative solutions rates

  • Business Lunch (limited availability)

    € 55,000

  • Theme-based production, per page

    € 20,500

  • Tourist Promotion, starting from

    € 40,000

Final approval lies with the editorial team.
Please notice creative solutions require a 2-month-lead time prior to each issue date.

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Production schedule

Issue 2020

Deadline reservations

Deadline material

Deadline (advertorial)

January

22 November 2019

29 November 2019

11 November 2019

February

30 December 2019

6 January 2020

9 December 2019

March

27 January 2020

3 February 2020

13 January 2020

April

27 February 2020

5 March 2020

10 February 2020

May

30 March 2020

6 April 2020

9 March 2020

June

28 April 2020

4 May 2020

13 April 2020

July

28 May 2020

4 June 2020

11 May 2020

August

29 June 2020

6 July 2020

15 June 2020

September

27 July 2020

3 August 2020

13 July 2020

October

28 August 2020

4 September 2020

10 August 2020

November

28 September 2020

5 October 2020

14 September 2020

December

26 October 2020

2 November 2020

12 October 2020

New issues appear on the first day of the month.

Destinations

KLM flies to 160 destinations in 72 countries, with a partner network that reaches every corner of the world. KLM flies to more destinations in Greater China than any other European airline: we operate 67 flights per week to 7 destinations.

For all KLM flight destinations, please visit klm.com.