53%
of KLM passengers are men.
Passenger Profile
KLM passengers are up-market business and leisure travellers.
They are innovative and always on the move.
2,900,000 passengers travel with KLM each month.
47%
of KLM passengers are women.
54%
are Leisure passengers.
46%
are Business passengers.
Age KLM passengers
-
Nationality KLM
%
Passengers per year
-
Dutch
25%
8,910,000
-
Europe
54%
19,144,000
-
Intercontinental
21%
7,246,000
-
Total
100%
35,300,000
15%
of KLM passengers stay in 5-star hotels per month.
84%
have an ABC1 income, high consumption power and are aboveaverage spenders.
€ 2,130
is the average amount that KLM passengers spend per trip.
Source: KLM Annual Research.
Rates and Specs
Technical specs (width x height)
-
Size magazine: 200 x 260mm + 3mm bleed
-
Printing process: offset rotation
-
Material: Certified PDF MagazineAds_1V4
-
Distribution: 135,000
-
Double-page spread
2 x 1/1 page
-
Single page
200 x 260mm
At least 3mm bleed allround. Files should be accompanied with a colour proof. When no colour proof is provided, we hold no responsibility for possible deviations. Please add crop marks to the document.
Advertising rates
-
Single page
€ 19,000
-
Double-page spread
€ 37,000
-
Inside back cover
€ 22,700
-
Outside back cover
€ 26,600
-
Inside front cover spread
€ 43,700
Surcharge prime positioning: 15% on gross rate.
Advertorial-production costs per page: € 1,500.
Creative solutions rates
-
Business Lunch (limited availability)
€ 55,000
-
Theme-based production, per page
€ 20,500
-
Tourist Promotion, starting from
€ 40,000
Final approval lies with the editorial team.
Please notice creative solutions require a 2-month-lead time prior to each issue date.
Production schedule
Issue 2022
Deadline reservations
Deadline material
Deadline (advertorial)
February
3 January
7 January
On request
March
27 January
3 February
On request
April
1 March
8 March
On request
May
28 March
4 April
On request
June
28 April
5 May
On request
July
30 May
3 June
On request
August
28 June
5 July
On request
September
1 August
8 August
On request
October
30 August
6 September
On request
November
29 September
6 October
On request
December
31 October
7 November
On request
New issues appear on the first day of the month.
Destinations
KLM flies to 160 destinations in 72 countries, with a partner network that reaches every corner of the world. KLM flies to more destinations in Greater China than any other European airline: we operate 67 flights per week to 7 destinations.
For all KLM flight destinations, please visit klm.com.