Passenger Profile

KLM passengers are up-market business and leisure travellers.
They are innovative and always on the move.

55%

of KLM passengers are men.

45%

of KLM passengers are women.

57%

are Leisure passengers.

43%

are Business passengers.

Age KLM passengers

  • Nationality KLM

    %

    Passengers per year

  • Dutch

    26%

    8,970,000

  • Europe

    37%

    12,765,000

  • Intercontinental

    37%

    12,765,000

  • Total

    100%

    34,500,000

15%

of KLM passengers stay in 5-star hotels per month.

84%

have an ABC1 income, high consumption power and are aboveaverage spenders.

€ 2,130

is the average amount that KLM passengers spend per trip.

Source: KLM Annual Research.

Download de mediakit

Rates and Specs

Technical specs (width x height)

  • Size magazine: 200 x 260mm + 3mm bleed

  • Printing process: offset rotation

  • Material: Certified PDF MagazineAds_1V4

  • Double-page spread

    2 x 1/1 page

  • Single page

    200 x 260mm

At least 3mm bleed allround. Files should be accompanied with a colour proof. When no colour proof is provided, we hold no responsibility for possible deviations. Please add crop marks to the document.

Advertising rates

  • Single page

    € 18,500

  • Double-page spread

    € 36,000

  • Inside back cover

    € 22,200

  • Outside back cover

    € 25,900

  • Inside front cover spread

    € 42,500

Surcharge prime positioning: 15% on gross rate.
Advertorial-production costs per page: € 1,500.

Creative solutions rates

  • Business Lunch (limited availability)

    € 54,000

  • Theme-based production, per page

    € 20,000

Final approval lies with the editorial team.
Please notice creative solutions require a 2-month-lead time prior to each issue date.

Download de mediakit

Production schedule

Issue 2019

Deadline reservations

Deadline material

Deadline (advertorial)

January

23 November 2018

30 November 2018

12 November 2018

February

31 December 2018

7 January 2019

17 December 2018

March

28 January 2019

4 February 2019

16 January 2019

April

26 February 2019

23 November 2019

23 November 2019

May

23 November 2019

23 November 2019

23 November 2019

June

26 April 2019

3 May 2019

8 April 2019

July

27 May 2019

3 June 2019

15 May 2019

August

27 June 2019

4 July 2019

10 June 2019

September

29 July 2019

5 August 2019

17 July 2019

October

26 August 2019

2 September 2019

14 August 2019

November

30 September 2019

7 October 2019

18 September 2019

December

29 October 2019

5 November 2019

10 October 2019

New issues appear on the first day of the month.

Destinations

KLM flies to 160 destinations in 72 countries, with a partner network that reaches every corner of the world. KLM flies to more destinations in Greater China than any other European airline: we operate 67 flights per week to 7 destinations.

For all KLM flight destinations, please visit klm.com.