The February Issue

Dive Into The Life And Work of Dutch Master Portraitist Frans Hals

  • Exploring Some of The World’s Most Stunning Coastal Gems
  • Your Day & Night Guide To The Hottest Places In Cape Town
  • Local Insider David Ali Shows His Favourite Spots in Los Angeles
The February Issue

PASSENGER PROFILE

KLM passengers are up-market business and leisure travellers.
They are innovative and always on the move.

53%

of KLM passengers are men.

47%

of KLM passengers are women.

54%

are Leisure passengers.

46%

are Business passengers.

Age KLM passengers

Nationality KLM passengers

15%

of KLM passengers stay in 5-star hotels per month.

84%

have an ABC1 income, high consumption power and are aboveaverage spenders.

€ 2,130

is the average amount that KLM passengers spend per trip.

Source: KLM Annual Research.

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Rates and Specs

Technical specs (width x height)

  • Size magazine: 200 x 260mm + 3mm bleed

  • Printing process: offset rotation

  • Material: Certified PDF MagazineAds_1V4

  • Distribution: 135,000

  • Double-page spread

    2 x 1/1 page

  • Single page

    200 x 260mm

At least 3mm bleed allround. Files should be accompanied with a colour proof. When no colour proof is provided, we hold no responsibility for possible deviations. Please add crop marks to the document.

Advertising rates

  • Single page

    € 19,900

  • Double-page spread

    € 38,900

  • Inside back cover

    € 23,900

  • Outside back cover

    € 27,900

  • Inside front cover

    € 24,900

Surcharge prime positioning: 15% on gross rate.
Advertorial-production costs per page: € 1,600.

Creative solutions rates

  • Business Lunch (limited availability)

    € 55,000

  • Theme-based production, per page

    € 21,500

  • Tourist Promotion, starting from

    € 40,000

  • Custom-made Advertorial

    € 21,500

Final approval lies with the editorial team.
Please notice creative solutions require a 2-month-lead time prior to each issue date.

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Production schedule

Issue 2024

Deadline reservations

Deadline material

Deadline (advertorial)

February

5 January

8 January

On request

March

2 February

6 February

On request

April

1 March

4 March

On request

May

2 April

5 April

On request

June

3 May

7 May

On request

July

31 May

4 June

On request

August

5 July

8 July

On request

September

2 August

6 August

On request

October

2 September

5 September

On request

November

4 October

8 October

On request

December

1 November

5 November

On request

New issues appear on the first day of the month.

Destinations

KLM flies to 162 destinations in 72 countries, with a partner network that reaches every corner of the world. KLM flies to more destinations in Greater China than any other European airline: we operate 67 flights per week to 8 destinations.

For all KLM flight destinations, please visit klm.com.