55%
of KLM passengers are men.
Passenger Profile
KLM passengers are up-market business and leisure travellers.
They are innovative and always on the move.
45%
of KLM passengers are women.
57%
are Leisure passengers.
43%
are Business passengers.
Age KLM passengers
-
Nationality KLM
%
Passengers per year
-
Dutch
26%
8,970,000
-
Europe
37%
12,765,000
-
Intercontinental
37%
12,765,000
-
Total
100%
34,500,000
15%
of KLM passengers stay in 5-star hotels per month.
84%
have an ABC1 income, high consumption power and are aboveaverage spenders.
€ 2,130
is the average amount that KLM passengers spend per trip.
Source: KLM Annual Research.
Rates and Specs
Technical specs (width x height)
-
Size magazine: 200 x 260mm + 3mm bleed
-
Printing process: offset rotation
-
Material: Certified PDF MagazineAds_1V4
-
Double-page spread
2 x 1/1 page
-
Single page
200 x 260mm
At least 3mm bleed allround. Files should be accompanied with a colour proof. When no colour proof is provided, we hold no responsibility for possible deviations. Please add crop marks to the document.
Advertising rates
-
Single page
€ 18,500
-
Double-page spread
€ 36,000
-
Inside back cover
€ 22,200
-
Outside back cover
€ 25,900
-
Inside front cover spread
€ 42,500
Surcharge prime positioning: 15% on gross rate.
Advertorial-production costs per page: € 1,500.
Creative solutions rates
-
Business Lunch (limited availability)
€ 54,000
-
Theme-based production, per page
€ 20,000
Final approval lies with the editorial team.
Please notice creative solutions require a 2-month-lead time prior to each issue date.
Production schedule
Issue 2019
Deadline reservations
Deadline material
Deadline (advertorial)
January
23 November 2018
30 November 2018
12 November 2018
February
31 December 2018
7 January 2019
17 December 2018
March
28 January 2019
4 February 2019
16 January 2019
April
26 February 2019
23 November 2019
23 November 2019
May
23 November 2019
23 November 2019
23 November 2019
June
26 April 2019
3 May 2019
8 April 2019
July
27 May 2019
3 June 2019
15 May 2019
August
27 June 2019
4 July 2019
10 June 2019
September
29 July 2019
5 August 2019
17 July 2019
October
26 August 2019
2 September 2019
14 August 2019
November
30 September 2019
7 October 2019
18 September 2019
December
29 October 2019
5 November 2019
10 October 2019
New issues appear on the first day of the month.
Destinations
KLM flies to 160 destinations in 72 countries, with a partner network that reaches every corner of the world. KLM flies to more destinations in Greater China than any other European airline: we operate 67 flights per week to 7 destinations.
For all KLM flight destinations, please visit klm.com.