53%
of KLM passengers are men.
KLM passengers are up-market business and leisure travellers.
They are innovative and always on the move.
2,900,000 passengers travel with KLM each month.
of KLM passengers are men.
of KLM passengers are women.
are Leisure passengers.
are Business passengers.
Age KLM passengers
Nationality KLM
%
Passengers per year
Dutch
25%
8,910,000
Europe
54%
19,144,000
Intercontinental
21%
7,246,000
Total
100%
35,300,000
of KLM passengers stay in 5-star hotels per month.
have an ABC1 income, high consumption power and are aboveaverage spenders.
is the average amount that KLM passengers spend per trip.
Source: KLM Annual Research.
Technical specs (width x height)
Size magazine: 200 x 260mm + 3mm bleed
Printing process: offset rotation
Material: Certified PDF MagazineAds_1V4
Distribution: 135,000
Double-page spread
2 x 1/1 page
Single page
200 x 260mm
At least 3mm bleed allround. Files should be accompanied with a colour proof. When no colour proof is provided, we hold no responsibility for possible deviations. Please add crop marks to the document.
Advertising rates
Single page
€ 19,000
Double-page spread
€ 37,000
Inside back cover
€ 22,700
Outside back cover
€ 26,600
Inside front cover spread
€ 43,700
Surcharge prime positioning: 15% on gross rate.
Advertorial-production costs per page: € 1,500.
Creative solutions rates
Business Lunch (limited availability)
€ 55,000
Theme-based production, per page
€ 20,500
Tourist Promotion, starting from
€ 40,000
Final approval lies with the editorial team.
Please notice creative solutions require a 2-month-lead time prior to each issue date.
Issue 2022
Deadline reservations
Deadline material
Deadline (advertorial)
February
3 January
7 January
On request
March
27 January
3 February
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April
1 March
8 March
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May
28 March
4 April
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June
28 April
5 May
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July
30 May
3 June
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August
28 June
5 July
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1 August
8 August
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October
30 August
6 September
On request
November
29 September
6 October
On request
December
31 October
7 November
On request
New issues appear on the first day of the month.
KLM flies to 160 destinations in 72 countries, with a partner network that reaches every corner of the world. KLM flies to more destinations in Greater China than any other European airline: we operate 67 flights per week to 7 destinations.