53%
of KLM passengers are men.
Passenger Profile
KLM passengers are up-market business and leisure travellers.
They are innovative and always on the move.
2,900,000 passengers travel with KLM each month.
47%
of KLM passengers are women.
54%
are Leisure passengers.
46%
are Business passengers.
Age KLM passengers
-
Nationality KLM
%
Passengers per year
-
Dutch
25%
8,910,000
-
Europe
54%
19,144,000
-
Intercontinental
21%
7,246,000
-
Total
100%
35,300,000
15%
of KLM passengers stay in 5-star hotels per month.
84%
have an ABC1 income, high consumption power and are aboveaverage spenders.
€ 2,130
is the average amount that KLM passengers spend per trip.
Source: KLM Annual Research.
Rates and Specs
Technical specs (width x height)
-
Size magazine: 200 x 260mm + 3mm bleed
-
Printing process: offset rotation
-
Material: Certified PDF MagazineAds_1V4
-
Distribution: 135,000
-
Double-page spread
2 x 1/1 page
-
Single page
200 x 260mm
At least 3mm bleed allround. Files should be accompanied with a colour proof. When no colour proof is provided, we hold no responsibility for possible deviations. Please add crop marks to the document.
Advertising rates
-
Single page
€ 19,000
-
Double-page spread
€ 37,000
-
Inside back cover
€ 22,700
-
Outside back cover
€ 26,600
-
Inside front cover spread
€ 43,700
Surcharge prime positioning: 15% on gross rate.
Advertorial-production costs per page: € 1,500.
Creative solutions rates
-
Business Lunch (limited availability)
€ 55,000
-
Theme-based production, per page
€ 20,500
-
Tourist Promotion, starting from
€ 40,000
Final approval lies with the editorial team.
Please notice creative solutions require a 2-month-lead time prior to each issue date.
Production schedule
Issue 2020
Deadline reservations
Deadline material
Deadline (advertorial)
January
22 November 2019
29 November 2019
11 November 2019
February
30 December 2019
6 January 2020
9 December 2019
March
27 January 2020
3 February 2020
13 January 2020
April
27 February 2020
5 March 2020
10 February 2020
May
30 March 2020
6 April 2020
9 March 2020
June
28 April 2020
4 May 2020
13 April 2020
July
28 May 2020
4 June 2020
11 May 2020
August
29 June 2020
6 July 2020
15 June 2020
September
27 July 2020
3 August 2020
13 July 2020
October
28 August 2020
4 September 2020
10 August 2020
November
28 September 2020
5 October 2020
14 September 2020
December
26 October 2020
2 November 2020
12 October 2020
New issues appear on the first day of the month.
Destinations
KLM flies to 160 destinations in 72 countries, with a partner network that reaches every corner of the world. KLM flies to more destinations in Greater China than any other European airline: we operate 67 flights per week to 7 destinations.
For all KLM flight destinations, please visit klm.com.