The September Issue

Splurging At The World’s Most Heavenly Resorts

  • Illustrator, Architect and Designer Joost Swarte in Haarlem
  • Talking AI With Computer Science Expert Felienne Hermans
  • Barcelona 2.0: How The Catalan Capital Became A Smart City


The September Issue


KLM passengers are up-market business and leisure travellers.
They are innovative and always on the move.


of KLM passengers are men.


of KLM passengers are women.


are Leisure passengers.


are Business passengers.

Age KLM passengers

Nationality KLM passengers


of KLM passengers stay in 5-star hotels per month.


have an ABC1 income, high consumption power and are aboveaverage spenders.

€ 2,130

is the average amount that KLM passengers spend per trip.

Source: KLM Annual Research.

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Rates and Specs

Technical specs (width x height)

  • Size magazine: 200 x 260mm + 3mm bleed

  • Printing process: offset rotation

  • Material: Certified PDF MagazineAds_1V4

  • Distribution: 135,000

  • Double-page spread

    2 x 1/1 page

  • Single page

    200 x 260mm

At least 3mm bleed allround. Files should be accompanied with a colour proof. When no colour proof is provided, we hold no responsibility for possible deviations. Please add crop marks to the document.

Advertising rates

  • Single page

    € 19,000

  • Double-page spread

    € 37,000

  • Inside back cover

    € 22,700

  • Outside back cover

    € 26,600

  • Inside front cover spread

    € 43,700

Surcharge prime positioning: 15% on gross rate.
Advertorial-production costs per page: € 1,500.

Creative solutions rates

  • Business Lunch (limited availability)

    € 55,000

  • Theme-based production, per page

    € 20,500

  • Tourist Promotion, starting from

    € 40,000

Final approval lies with the editorial team.
Please notice creative solutions require a 2-month-lead time prior to each issue date.

Download de mediakit

Production schedule

Issue 2023

Deadline reservations

Deadline material

Deadline (advertorial)


30 December

6 January

On request


27 January

3 February

On request


28 February

7 March

On request


27 March

3 April

On request


1 May

8 May

On request


30 May

6 June

On request


29 June

6 July

On request


1 August

8 August

On request


29 August

5 September

On request


29 September

6 October

On request


31 October

7 November

On request

New issues appear on the first day of the month.


KLM flies to 162 destinations in 72 countries, with a partner network that reaches every corner of the world. KLM flies to more destinations in Greater China than any other European airline: we operate 67 flights per week to 8 destinations.

For all KLM flight destinations, please visit